by Scott Bourquin | Dec 27, 2020 | Uncategorized
The Owners Play Academy is for business owners that feel like they don’t have any free time? Years ago I was sitting with a client who said he had no time off. At the time I was still flying jets in the Air Force Reserves. He wanted to know how I found the time...
by Scott Bourquin | Nov 30, 2020 | Success On The Beach
Naming a business or product can be tricky business. It isn’t any secret that companies have secrets. They also have names. How to name a business can be a make or break decision. Names are something many companies work hard on and spend a lot of money to...
by Scott Bourquin | Nov 23, 2020 | Success On The Beach
Owners Play harder because they work harder For most of my life I have worked. At least I think I have worked. My friends call me the CoolToys guy because I get to play with all the Cool Toys. I stopped working for big companies so that I could fly jets in the Air...
by Scott Bourquin | Nov 2, 2020 | Uncategorized
Some time ago the term “long tail marketing” got us all thinking if we wanted to market wide or deep. Marketing wide is easy, and very expensive. Those coke signs on the freeway, an ad that just says Coke® is marketing wide. If you own a small pizza place...
by Scott Bourquin | Oct 26, 2020 | Success On The Beach
Do you need to be passionate about your business to succeed. I have been through dozens of business courses where the host or teacher talks about the importance of passion in business. I say phooey. Passion is a fleeting thing. When we men are passionate about a...
by Scott Bourquin | Jul 21, 2020 | Newsletter
After using several platforms to try and help clients build a virtual event, we found limitations with all of them. So we built our own. Fan2Stage. The one thing that is missing from any live stream is fan feedback. If you have an online meeting with fifty guests, all...
by Scott Bourquin | Jul 6, 2020 | The Small Business Minute
Creating a great press release is key to getting it published. This morning my inbox had an email from my brother. It said this: “A little story about Larry Ellison. Be safe. On my way home from [town]. I plugged my iPhone into AUX and Apple converted my own...
by Scott Bourquin | Jul 5, 2020 | Newsletter
The Business Challenge of Covid-19 affects everyone, owner and employee alike. Many American business models are built on razor thin margins and low costs. That model was destroyed by Covid-19. Well sort of. For a big company like Wal-Mart, the model is exactly the...
by Scott Bourquin | Jun 18, 2020 | Newsletter
A few bad backlinks can hurt your organic search results and you may not know it. Yesterday I was having a conversation with a competitor. Due to a rules change in California and the Covid mess our costs went up and so I had to make the decision to raise prices. Our...
by Scott Bourquin | Jun 9, 2020 | Success On The Beach
For many years I have heard people say “Lead, Follow or Get Out of The Way!”. Running a business requires leadership. If you don’t want to “lead” your business, hire someone that does and follow them. In either case get out of the way of...
