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The first thing I ask frustrated owners is “Do you celebrate in your business?” You might wonder why I consider it an important question. Ceremony and Celebrations go back to the beginning of recorded history. Early man celebrated a good hunt. Every religion has a host of holidays to celebrate the hero’s and stories of ..
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Some time ago the term “long tail marketing” got us all thinking if we wanted to market wide or deep. Marketing wide is easy, and very expensive. Those coke signs on the freeway, an ad that just says Coke® is marketing wide. If you own a small pizza place in Fresno California, why would you ..
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