by Scott Bourquin | Sep 8, 2021 | Newsletter
Press Release Writing Services A press release is basically an official written statement delivered to various media for the sole purpose of making a statement. The statement can be an official announcement, or offering information to the public. Press releases can...
by Scott Bourquin | Aug 21, 2021 | Newsletter, The Small Business Minute
I am asked often “What is SEO and Why Do I Need It?” So Let me take a minute or two to explain. SEO literally means “Search Engine Optimization”. The reality is that there are about 5 different “search engine algorithms” out there....
by Scott Bourquin | Aug 9, 2021 | Newsletter
If you should not duplicate data online, then a press release sounds like a bad idea, but is it? Since many of our SEO plans include a quarterly or monthly press release we get this question from time to time. Many SEO experts say that you need to...
by Scott Bourquin | Jul 26, 2021 | The Small Business Minute
I keep threatening to do a video on the WhiteBoard Method, but admittedly, I haven’t. In The Beginning Throughout my life I have followed the directions of others. When I was 17 I had zero direction of my own. My dad wanted me to go to the Air Force Academy. I...
by Scott Bourquin | Jul 12, 2021 | Blog, Newsletter
Can you really have a Pizza Problem? For those of you that know me, you know I am a bit intense. I think my wife is getting worried that I have a pizza problem. Like most things I do, I’ll dabble first and see if I like it, then I’ll press on or go find...
by Scott Bourquin | May 26, 2021 | Blog
If you need to livestream an event, we might have a solution for you. Live-streaming an event can quickly become a daunting task. Especially if you are part of the event. While there are some great live-streaming setups like the Mevo, it is still better if someone...
by Scott Bourquin | Mar 8, 2021 | Blog, Newsletter
It is harder to think like your customer than you think. In the 1970’s when my uncle started his photography business, his job was to make things look good. With film and expensive processing, every shot mattered. Today anyone with an iPhone can take 500 shots...
by Scott Bourquin | Feb 23, 2021 | The Small Business Minute
The first thing I ask frustrated owners is “Do you celebrate in your business?” You might wonder why I consider it an important question. Ceremony and Celebrations go back to the beginning of recorded history. Early man celebrated a good hunt. Every...
by Scott Bourquin | Feb 17, 2021 | Newsletter
Our family has been in the marketing business since the 1970’s and these 5 simple rules of marketing are part of our “Secret Sauce”. Now you might be asking yourself, “Why share your secret sauce?” The truth is the when it comes to...
by Scott Bourquin | Feb 1, 2021 | Newsletter
When asked “How Much should I spend on marketing?” my answer is usually “It depends.” When a business starts out, it has no income, and must spend some money on marketing. Let’s look at my latest book, the Easy Guide To Internet and...
