by Scott Bourquin | Nov 23, 2020 | Success On The Beach
Owners Play harder because they work harder For most of my life I have worked. At least I think I have worked. My friends call me the CoolToys guy because I get to play with all the Cool Toys. I stopped working for big companies so that I could fly jets in the Air...
by Scott Bourquin | Nov 2, 2020 | Uncategorized
Some time ago the term “long tail marketing” got us all thinking if we wanted to market wide or deep. Marketing wide is easy, and very expensive. Those coke signs on the freeway, an ad that just says Coke® is marketing wide. If you own a small pizza place...
by Scott Bourquin | Oct 26, 2020 | Success On The Beach
Do you need to be passionate about your business to succeed. I have been through dozens of business courses where the host or teacher talks about the importance of passion in business. I say phooey. Passion is a fleeting thing. When we men are passionate about a...
by Scott Bourquin | Jul 21, 2020 | Newsletter
After using several platforms to try and help clients build a virtual event, we found limitations with all of them. So we built our own. Fan2Stage. The one thing that is missing from any live stream is fan feedback. If you have an online meeting with fifty guests, all...
by Scott Bourquin | Jul 6, 2020 | The Small Business Minute
Creating a great press release is key to getting it published. This morning my inbox had an email from my brother. It said this: “A little story about Larry Ellison. Be safe. On my way home from [town]. I plugged my iPhone into AUX and Apple converted my own...
by Scott Bourquin | Jul 5, 2020 | Newsletter
The Business Challenge of Covid-19 affects everyone, owner and employee alike. Many American business models are built on razor thin margins and low costs. That model was destroyed by Covid-19. Well sort of. For a big company like Wal-Mart, the model is exactly the...
by Scott Bourquin | Jun 18, 2020 | Newsletter
A few bad backlinks can hurt your organic search results and you may not know it. Yesterday I was having a conversation with a competitor. Due to a rules change in California and the Covid mess our costs went up and so I had to make the decision to raise prices. Our...
by Scott Bourquin | Jun 9, 2020 | Success On The Beach
For many years I have heard people say “Lead, Follow or Get Out of The Way!”. Running a business requires leadership. If you don’t want to “lead” your business, hire someone that does and follow them. In either case get out of the way of...
by Scott Bourquin | Mar 23, 2020 | Newsletter
Working from home for the first time? As a couple? Need some tips? Ever since reading the first Rich Dad, Poor Dad book by Robert Kyosaki, Scott has been fascinated by the idea of working from home. The hardest part when you are the boss is getting people used to the...
by Scott Bourquin | Mar 21, 2020 | Success On The Beach
Scott is Quarantined so he is hosting a QuarantStream daily at 12:00pm until he can run outside again. He calls being Quarantined and hosting a live stream Quarantstreaming. This is filmed live at the CoolToys Studio and is just Scott and a Camera. No editors, and you...
