One of the biggest mistakes I have seen business owners make is simply solving their problems.  My dad couldn’t get parts to properly restore a 1967 Mustang.  Were a lot of people having the same problem?  As he found out, not really.  He made a bunch of parts and then handed me the car and the business.

As a business owner it is hard to figure out what the customers are really looking for while you are trying to run the business.  Basic surveys sound like a great idea but really they tell you what you already to know.  It stems from an unconscious bias when the questions are written.

The best thing to do is understand your customer.  How do they see your business, and look at what you think they are missing.  The answer is usually right there, and a little outside perspective can make the picture clear.  If something is not working in your business or you feel like your customer experience isn’t what it should be, give us a call.  The first call is free.