Direct Mail vs Online Marketing

There is a discussion about Direct Mail vs Online Marketing that occurs pretty regularly.  This week a challenge was brought to the Bourquin Group.  A bank wanted to dominate the keywords in a certain area online and improve their online presence.  Every business should have a solid online presence for their existing customers, and here […]

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Are You Marketing For Cool Points?

Marketing and Advertising are two terms most small business owners interchange.  They don’t really understand the difference, and it does make a big difference to your business. The cost of creating a cool website today really isn’t much when you look at the overall cost of running a business.  Better yet, the cost of reaching […]

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New Google Places Customer Deal $100 Bonus

Short and Sweet, Google sent me four $100 off coupons for us to give to new clients with a Google Places Account. The first four new customers that have a local business and adds Local Business Listitng Optimization or LBLO to their accounts gets the free $100 in local ads. How can you beat a […]

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SEO Plans for Small Business

Local SEO Can Help Customers Find You! SEO and Online marketing can make or break a small business.  Today, over 60 percent of all Americans own and use a smart phone regularly and the number is growing every day.  Siri, Alexa and Google all use similar voice and search technology to help those smart phone […]

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Online Marketing Not Working?

If you want your online ads to work, If you want more profitable customers from each ad dollar you spend, if you want more money, and more business from your marketing then stop doing what isn’t working and pay close attention to the secrets below. Dear Business Owner, Most people started a business to make […]

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Holiday Stress Relief From Your Rolodex

This holiday season can be stressful on a small business.  Some like me welcome a little time off, but the reality is that I will still take the call.  Other businesses need to ramp up this time of year.  Those businesses are the ones that are keeping me from surfing, golfing and skiing.  Yes I […]

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Happy Thanksgiving

I hope that all of you are out there reading this either waiting for your Thanksgiving Dinner or after having stuffed yourself to the limit.  If you didn’t get to spend the Thanksgiving Holiday with your family, I hope you have (had) a great day anyway. If you are fortunate enough to have had the […]

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Just a Little Change Each Day For Better Business

From Scott’s Blog As a business owner, it is sometimes hard to sit down and read a book.  Most of the business owners I work with try to read something that helps their business and they don’t always get through it.  The chapters are too long or they just run out of time. Over the […]

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Why SEO Matters in Small Business

Why Is SEO Important To A Business Owner? SEO, or as is known by its full name search engine optimization, is the professional practice of making your website easy to understand for search engines. One of the primary methods of doing this is keyword and headline optimization. The key benefit of a good SEO program […]

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Welcome To Blog On The Small Business Success

At the Bourquin Group, our business is all about growing small businesses.  If you are ready to get serious about growing your business, you have come to the right place.  Being online is almost required to survive today.  Knowing how the members of the cyber world see your business can be a huge advantage.  If […]

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