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Advertise milk to lactose intolerant families and you still pay for it.  A salesman types in “Personal Injury attorney” and takes the top three ads and calls them because he knows they have a big spend for the cost to acquire new clients.

Online Marketing for Small Business – Is it Possible? Practical? In this episode of the Marketing Minute, Scott covers the building blocks required to build a solid foundation of online marketing for small business. These are not just the hype of social media, but the real information that you need. Every small business owner needs ..
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We live in a consumer economy, but can it last?  Recently I had the pleasure of a three day visit with Tony Zarkedes who attempted to unseat one of California’s few long standing republican representatives, Dana Rohrabacher.  Tony Z believed that creating wealthier consumers meant a better economy. Two of Tony Z’s positions were based ..
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Our Studio has upgraded again.  As you know at BG.Marketing we believe that video is the best way to reach customers, and get the word out about your business, your product or your message.  With that in mind we created Paradise Landing Productions.  We knew that nothing less than a TV broadcast grade studio setup ..
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What is Your Customer Experience?   The Customer Experience was taken to a whole new level after World War II by two men. Today some of the most successful businesses are growing because of the experience. Every company has two levels of customer experience. There is one experience with the product, and another with your ..
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So here we are, annual income taxes are due, and rents are going up. You would think the entire world is out to get the small business owner and then there is M4. The four M’s are: Monday Morning Marketing Minute A short video every week for small business owners that give you real information ..
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Video For Your Business Are you ready to make a video for your business and don’t know where to start? This weeks video idea is all about your business. Every business should be video marketing, and owners asked “What should I make my first video about?”. This week Scott talks about a quick and easy ..
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  Is your website sticky enough to keep customers around?  Has your hosting company or SEO manager talked to you about your bounce rate?  Your stickiness factor? Sticky websites bring customers and there really isn’t a secret to it.  You want the quick test to find out if your website is sticky enough?  Check out ..
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 Small Business Marketing Minute – Who Do You Love? In this weeks Small Business Marketing Minute, Scott covers the fact that many business owners start off down the wrong path and end up falling in love with the wrong element in their business. This misguided fondness in the business can be a major Road ..
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