by Scott Bourquin | Mar 8, 2021 | Blog, Newsletter
It is harder to think like your customer than you think. In the 1970’s when my uncle started his photography business, his job was to make things look good. With film and expensive processing, every shot mattered. Today anyone with an iPhone can take 500 shots...
by Scott Bourquin | Feb 17, 2021 | Newsletter
Our family has been in the marketing business since the 1970’s and these 5 simple rules of marketing are part of our “Secret Sauce”. Now you might be asking yourself, “Why share your secret sauce?” The truth is the when it comes to...
by Scott Bourquin | Feb 1, 2021 | Newsletter
When asked “How Much should I spend on marketing?” my answer is usually “It depends.” When a business starts out, it has no income, and must spend some money on marketing. Let’s look at my latest book, the Easy Guide To Internet and...
by Scott Bourquin | Jul 21, 2020 | Newsletter
After using several platforms to try and help clients build a virtual event, we found limitations with all of them. So we built our own. Fan2Stage. The one thing that is missing from any live stream is fan feedback. If you have an online meeting with fifty guests, all...
by Scott Bourquin | Jul 5, 2020 | Newsletter
The Business Challenge of Covid-19 affects everyone, owner and employee alike. Many American business models are built on razor thin margins and low costs. That model was destroyed by Covid-19. Well sort of. For a big company like Wal-Mart, the model is exactly the...
by Scott Bourquin | Jun 18, 2020 | Newsletter
A few bad backlinks can hurt your organic search results and you may not know it. Yesterday I was having a conversation with a competitor. Due to a rules change in California and the Covid mess our costs went up and so I had to make the decision to raise prices. Our...
