Early in my computer programming career I learned the term LDA which stood for Load the Accumulator. Many years later my secretary asked me what to do with a bill and I said “Toss it on the Accumulator”. I was thinking in computer terms and she laughed and said “When they call, how much later?”.
Is your website sticky enough to keep customers around? Has your hosting company or SEO manager talked to you about your bounce rate? Your stickiness factor? Sticky websites bring customers and there really isn’t a secret to it. You want the quick test to find out if your website is sticky enough? Check out ..
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Small Business Marketing Minute – Who Do You Love? In this weeks Small Business Marketing Minute, Scott covers the fact that many business owners start off down the wrong path and end up falling in love with the wrong element in their business. This misguided fondness in the business can be a major Road ..
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Small Business Marketing Minute – Video Marketing If you think you can’t afford Video Marketing, think again. Maybe you can’t afford not too use video marketing. Scott shows you how to quickly get started to make quality videos your customers will want to see. In addition to basic online marketing programs like SEO, PPC, ..
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Happy Presidents Day from the Small Business Marketing Minute. Presidents day is a day we are supposed to take off to celebrate the birth of our founding father George Washington and the Republican Abraham Lincoln who is best known for correcting the wrong of slavery. Thinking today was a “holiday” I didn’t have anything ..
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Website Security – SSL Website Security was a hot button at Google last year and now that even the credit bureaus have been hacked, website security is front and center on the small business stage. Do you know if your website is secure? Do your customers feel safe giving you their information? Take a minute ..
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January 22, 2018 Scott Bourquin Discusses the biggest shift in digital marketing for 2017 and shows you a quick way to find out if your digital agency is keeping up.
Welcome to the Small Business Marketing Minute. Each week, Scott will talk about the tools and techniques that we use with our customers to build their business better. These tools and techniques will be real, actionable tasks, well except for this one which asks you what your foundation is. The rest will be actionable ..
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The Business Challenge of Covid-19 affects everyone, owner and employee alike. Many American business models are built on razor thin margins and low costs. That model was destroyed by Covid-19. Well sort of. For a big company like Wal-Mart, the model is exactly the same. To cover the new costs associated with Covid-19, the consumer ..
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Personally, I cancelled my Tesla order for another Chevy Volt. The Second Generation Volt is a great car. We just didn’t give it a CoolToys approved stamp because it wasn’t that much better than everything else out there.