How Much Should I Spend On Marketing?

How Much Should I Spend On Marketing?

When asked “How Much should I spend on marketing?” my answer is usually “It depends.” When a business starts out, it has no income, and must spend some money on marketing. Let’s look at my latest book, the Easy Guide To Internet and...
Naming a Business or Product

Naming a Business or Product

Naming a business or product can be tricky business. It isn’t any secret that companies have secrets. They also have names. How to name a business can be a make or break decision. Names are something many companies work hard on and spend a lot of money to...
Owners Play

Owners Play

Owners Play harder because they work harder For most of my life I have worked. At least I think I have worked. My friends call me the CoolToys guy because I get to play with all the Cool Toys. I stopped working for big companies so that I could fly jets in the Air...
Naming a Business or Product

Fan2Stage

After using several platforms to try and help clients build a virtual event, we found limitations with all of them. So we built our own. Fan2Stage. The one thing that is missing from any live stream is fan feedback. If you have an online meeting with fifty guests, all...
Creating a Great Press Release

Creating a Great Press Release

Creating a great press release is key to getting it published. This morning my inbox had an email from my brother. It said this: “A little story about Larry Ellison.  Be safe.  On my way home from [town].  I plugged my iPhone into AUX and Apple converted my own...