Think Like Your Customer

It is harder to think like your customer than you think. In the 1970’s when my uncle started his photography business, his job was to make things look good. With film and expensive processing, every shot mattered. Today anyone with an iPhone can take 500 shots...
How Much Should I Spend On Marketing?

How Much Should I Spend On Marketing?

When asked “How Much should I spend on marketing?” my answer is usually “It depends.” When a business starts out, it has no income, and must spend some money on marketing. Let’s look at my latest book, the Easy Guide To Internet and...
Is Your Network Set Up Right?

Is Your Network Set Up Right?

If you are asking if your network is set up right, it probably isn’t. The good news is that there is an easy way to know for sure with the Easy Guide to Internet and Network stuff. Bourquin Group founder and technology expert Scott Bourquin has put together an...