by Scott Bourquin | Nov 2, 2020 | Uncategorized
Some time ago the term “long tail marketing” got us all thinking if we wanted to market wide or deep. Marketing wide is easy, and very expensive. Those coke signs on the freeway, an ad that just says Coke® is marketing wide. If you own a small pizza place...
by Scott Bourquin | Oct 26, 2020 | Success On The Beach
Do you need to be passionate about your business to succeed. I have been through dozens of business courses where the host or teacher talks about the importance of passion in business. I say phooey. Passion is a fleeting thing. When we men are passionate about a...
by Scott Bourquin | Jul 21, 2020 | Newsletter
After using several platforms to try and help clients build a virtual event, we found limitations with all of them. So we built our own. Fan2Stage. The one thing that is missing from any live stream is fan feedback. If you have an online meeting with fifty guests, all...
by Scott Bourquin | Jul 6, 2020 | The Small Business Minute
Creating a great press release is key to getting it published. This morning my inbox had an email from my brother. It said this: “A little story about Larry Ellison. Be safe. On my way home from [town]. I plugged my iPhone into AUX and Apple converted my own...
by Scott Bourquin | Jul 5, 2020 | Newsletter
The Business Challenge of Covid-19 affects everyone, owner and employee alike. Many American business models are built on razor thin margins and low costs. That model was destroyed by Covid-19. Well sort of. For a big company like Wal-Mart, the model is exactly the...
