by Scott Bourquin | Mar 8, 2021 | Blog, Newsletter
It is harder to think like your customer than you think. In the 1970’s when my uncle started his photography business, his job was to make things look good. With film and expensive processing, every shot mattered. Today anyone with an iPhone can take 500 shots...
by Scott Bourquin | Feb 23, 2021 | The Small Business Minute
The first thing I ask frustrated owners is “Do you celebrate in your business?” You might wonder why I consider it an important question. Ceremony and Celebrations go back to the beginning of recorded history. Early man celebrated a good hunt. Every...
by Scott Bourquin | Feb 17, 2021 | Newsletter
Our family has been in the marketing business since the 1970’s and these 5 simple rules of marketing are part of our “Secret Sauce”. Now you might be asking yourself, “Why share your secret sauce?” The truth is the when it comes to...
by Scott Bourquin | Feb 1, 2021 | Newsletter
When asked “How Much should I spend on marketing?” my answer is usually “It depends.” When a business starts out, it has no income, and must spend some money on marketing. Let’s look at my latest book, the Easy Guide To Internet and...
by Scott Bourquin | Nov 30, 2020 | Success On The Beach
Naming a business or product can be tricky business. It isn’t any secret that companies have secrets. They also have names. How to name a business can be a make or break decision. Names are something many companies work hard on and spend a lot of money to...
by Scott Bourquin | Nov 23, 2020 | Success On The Beach
Owners Play harder because they work harder For most of my life I have worked. At least I think I have worked. My friends call me the CoolToys guy because I get to play with all the Cool Toys. I stopped working for big companies so that I could fly jets in the Air...
