Owners Play Academy

Owners Play Academy

The Owners Play Academy is for business owners that feel like they don’t have any free time? Years ago I was sitting with a client who said he had no time off. At the time I was still flying jets in the Air Force Reserves. He wanted to know how I found the time...
Naming a Business or Product

Naming a Business or Product

Naming a business or product can be tricky business. It isn’t any secret that companies have secrets. They also have names. How to name a business can be a make or break decision. Names are something many companies work hard on and spend a lot of money to...
Owners Play

Owners Play

Owners Play harder because they work harder For most of my life I have worked. At least I think I have worked. My friends call me the CoolToys guy because I get to play with all the Cool Toys. I stopped working for big companies so that I could fly jets in the Air...
Do you market wide or deep?

Do you market wide or deep?

Some time ago the term “long tail marketing” got us all thinking if we wanted to market wide or deep. Marketing wide is easy, and very expensive. Those coke signs on the freeway, an ad that just says Coke® is marketing wide. If you own a small pizza place...