by Scott Bourquin | Nov 2, 2020 | Uncategorized
Some time ago the term “long tail marketing” got us all thinking if we wanted to market wide or deep. Marketing wide is easy, and very expensive. Those coke signs on the freeway, an ad that just says Coke® is marketing wide. If you own a small pizza place...
by Scott Bourquin | Oct 23, 2018 | The Small Business Minute, Uncategorized
Every day a small business owner calls and says I want to “Grow My business” and yet I turn down at least 80% of them. This week, my wife said “Why do you hang up on at least a dozen business owners a day that call and say “I want to Grow My...
