Advertise milk to lactose intolerant families and you still pay for it. A salesman types in “Personal Injury attorney” and takes the top three ads and calls them because he knows they have a big spend for the cost to acquire new clients.
Read More »Are your pay per click advertising dollars being spent on people who already bought your product? Pay per click advertising is one of the most lucrative and misunderstood tools on the internet. I am a big fan of some internet marketing “Guru’s” like Jeff Walker and Rich Shefren. Their work has influenced our business without […]
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