Think Like Your Customer

It is harder to think like your customer than you think. In the 1970’s when my uncle started his photography business, his job was to make things look good. With film and expensive processing, every shot mattered. Today anyone with an iPhone can take 500 shots...

Is Your Marketing Chasing Customers Away?

Can bad marketing chase customers away?  The answer is simply yes.  Don’t believe me?  Think about the last time your cable or satellite company sent you a “deal” for new customers only.  Didn’t it make you at least think about switching?  I am...