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As a business owner, you become the guardian of your customer. Even if you are selling them donuts, you are their guardian. If your donuts let them down they won’t be back. Some businesses still make a profit in spite of themselves. This happens when the demand for the product or service is far greater than the ability of businesses to supply it.

Can bad marketing chase customers away?  The answer is simply yes.  Don’t believe me?  Think about the last time your cable or satellite company sent you a “deal” for new customers only.  Didn’t it make you at least think about switching?  I am the worst case scenario.  Every two years I’ll change cellular and cable ..
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