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Advertise milk to lactose intolerant families and you still pay for it.  A salesman types in “Personal Injury attorney” and takes the top three ads and calls them because he knows they have a big spend for the cost to acquire new clients.

There are lots of ways to build business, and writing a book is one of them.  Scott Bourquin wrote “The Easy Guide To Internet Marketing” to help small businesses get online without breaking the bank.  The Easy Guide To Internet Marketing also brought in new clients who realized they didn’t have the time to do ..
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