Content is King, Are You Providing Enough?

Content is King.  At least that what Google, Yahoo, Bing and many SEO companies are saying.  But what does that really mean?  What is content.  Technically more search happens on Facebook and YouTube than Google, and Google can’t index a photo or video on it’s own (yet).  So what exactly should you be doing for […]

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Do You Own Your Website? – You Might Be Surprised

When I asked a caller “Do You Own Your Website?” he was confused.  He said “Of course I do.”  Very quickly we found out he was wrong.  He called because he wanted to migrate his website from another vendor to FireRock.Online, our web hosting business.  The bottom line is that he figured out that the basic […]

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Are you hash tagging correctly??

“Mommy, why does the telephone have a hashtag?  You said you didn’t have twitter when you were little” – anonymous child. Hash tags, the staple of Twitter, Instagram, Facebook and other social media posts.  But are you using them correctly.  With over 30 years in the internet marketing business, we have seen it all.  It […]

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Is Your Marketing Chasing Customers Away?

Can bad marketing chase customers away?  The answer is simply yes.  Don’t believe me?  Think about the last time your cable or satellite company sent you a “deal” for new customers only.  Didn’t it make you at least think about switching?  I am the worst case scenario.  Every two years I’ll change cellular and cable […]

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Do You Video?

With the ever growing popularity of mobile web, video is now the major player.  Whether it is live video like Periscope or Facebook Live, recorded videos on YouTube and Vimeo or just 30 second clips on services like the now defunct vine, video is becoming king.  If you have a small cupcake shop or a […]

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Start Your Own Business

Start Your Own Business NOW! Start Your Business and Take Control Of Your Life NOW! If you don’t want a personal business coach,  The Bourquin Group offers an online – self paced small business growth program that isn’t taught at any university.  We bring in real business owners with real business experience  that have made it work. […]

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Do You YouTube For Business?

YouTube is just one of the many different ways that a small business can reach new customers.  The list of social media networks seems like it grows daily with FaceBook, Instagram, Pinterest and SnapChat among the big conversations. In my earlier post, I pretty much said that SEO for small business is dead.  As far […]

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SEO for Small Business, is there such a thing?

SEO for Small Business might just be the new Unicorn. Unless someone searches for your business by name, the chances of them finding your website are close to zero with the new algorithms. Google, Bing and Yahoo all appear to have thrown in the towel when it comes to filtering out “lead sites”. Type in […]

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