Get a Complete Internet Presence For Your Business
SEO Isn’t Enough – Get Connected to Your Customers Today!
The internet can make or break a business today. Our tagline of “Helping Your Business Fly“ is really about helping your small business market better, using proven online marketing techniques with proprietary SEO technology, we’ll help you reach more customers
SEO and Online Ads are just pieces of a complete Internet Presence plan that gets your message to the right customers. It keeps you connected to current customers and brings them back more often. When You look at the puzzle image you get a little better idea of how SEO and Online Ads help create your total internet presence.
Once your website is built, SEO and Online Ads are a great starting point to build momentum and bring attention to your business from the right customers. It doesn’t matter how many “eyeballs” you have coming to your site or how many clicks your ads get if you don’t increase sales. Online Marketing is no different than offline marketing. The goal of SEO and Online Ads is to connect you with customers who want to buy your products or services.
When you build a solid foundation on the internet with a clean and targeted website, and then add in focused ad marketing, you can build a solid foundation for your online presence. A solid online reputation is critical to successful businesses in todays tough economy. With a solid foundation you can keep building your internet presence with blogs and social media presence.
SEO Services at the Bourquin Group Start with a Focus on Your Business Because SEO Alone Isn’t Enough!
Search Engine Optimization or SEO is about letting the Internet, meaning the people searching the internet, know what your business does. In order to make sure that people can find your business the Internet and become customers the computers that are used to catalog the Internet must be able to understand your business. There are several hundred thousand new websites added to the Internet every day. If your website doesn’t rise to the top, the website becomes lost in the rapidly expanding space of the Internet.
Your website must stand out. I don’t mean loud or high def graphics or anything like that. I mean stand out like reach out to your existing customers and potential new customers to bring them in. When customers find your website they must stay, call, come in or better yet, in their mind BUY. To do this, you need to stand out in front of your potential customers, not someone else’s customers. Your business is unique and your customers are unique too.
SEO is all about providing worthwhile content for human readers, and structuring that content in such a way that search engines efficiently detect and accurately index it. If the job of a search engine is to connect human readers with content relevant to their query, the task of an SEO business like the Bourquin Group is to help the search engines perform that job better.
Much of the chicanery that is being touted as SEO in some circles would better be called ‘Search Engine Deception’, or ‘Search Engine Trickery’, because its aim is diametrically opposed to what I’ve just described — it is actually to coax search engines into doing a worse job of connecting human readers with relevant content. Its aim is to draw users to content that is actually lessrelevant to their query than some other content would have been.
Your businesses website might have been made well and look great but there is no substantial guarantee that it will rank as high as it can on the search rankings. SEO is the science of formatting and writing for websites so that your website ends up getting ranked high when it should, not all the time.
SEO also ensures that every website is able to do its job and bring in business. Isn’t that the very reason you created your website in the first place. The process of Search Engine Optimization creates a piece of the puzzle that is your complete Internet Presence in the virtual world. The website starts getting appreciated as soon as the features of optimization start showing their effect and keeps moving upwards towards the highest positions of the search rankings when the right customers are searching.
The process of SEO is necessary and essential for every business that wants a good online presence. A good SEO process ensures that the website reaches out to customers at the right time, primarily accomplishing the task of bringing in new or repeat business.
How Do Search Engines Work? - Search Engines look at text, text and more text. The more images on your website, the more important the text becomes. The primary source of information about your business is your website. The next step is to look around the Internet and see how many website link to yours. If you get a few good articles on top websites the “page rank” of your site is improved. For Google, “page rank” is a method of counting and ranking your website based on how many other websites refer to it.
Contrary to most people thinking the “page” in “page rank” doesn’t come from web “page” rather it is from the name of the systems creator, Larry Page of Google. Larry Page created the system long before there were such things as keyword spamming and link spamming while he was still at Stanford University. These days you can buy thousands of links for under a hundred bucks a month. Google forbids this practice, and they have made changes to filter companies that do this.
As “Black Hat” SEO companies have flooded the web with back links to their customers the Internet search engines have reduced the importance of the back links when calculating page rank. In order to better serve their customers, search engines became focused on other factors. Many of the worst offending “Black Hat” SEO firms were banned from the search engines and so were their customers.
At Bourquin Group we have committed to following all of the SEO policies supported by Google, Yahoo and Bing. The SEO services of Bourquin Group are focused on building the quality of your Complete Internet Presence resulting in a better long term return on investment.
Keyword Selection – Is keyword selection important? For Search Engine Marketing and Online Advertising programs the keyword optimization is a completely separate discipline. If you sell bathroom renovations, you don’t want to pay to advertise to DIY home owners looking for a sink. Yes a few might eventually pay someone to do the work, just not on the day they are looking for a sink. Proper keyword optimization results in reaching the customer when they are ready and looking for your bathroom renovation business, not the local home store.
How important is SEO? – SEO is just one piece of the puzzle. If you have every other aspect of the internet covered, the real truth is you don’t even need a website. If your internet presence is so strong on local search and social media sites like Yelp! and Facebook, you can build a nice business without a website. I know a plumber who did exactly that. 39 five star ratings will do wonders for a small business. If you really want to know the numbers, a website that appears in the right query on page one will generate several times more clicks than a website that only makes it to page two. Several studies have been done and with all other factors being equal, the page one websites generated 80% more revenue for the business they represented.
The opposite also holds true, if your website isn’t easy to find, and you have poor ratings on the local and social pages, you are losing a lot of potential business. SEO is just one aspect of our program to make sure you are getting the most out of your business. Do you want to be the business owner who has customers looking for you, or the owner that has to go looking for customers?
How Important is a Good Internet Presence? – A good internet presence is critical to survival in todays tech savvy world. If you are only a one star restaurant on every social page, you aren’t going to be around long. Internet buzz is the best sales force you can ask for and the worst critic you will ever have. It is your choice how you will be viewed online, and what you will do about it. We can monitor the buzz , and coach you to building up a great buzz that brings in business. Internet Presence is critical if you truly want to let your business fly.
What is LBLO? – LBLO stands for Local Business Listing Optimization. when you have a local business that serves a local area, this piece of the puzzle can be critical. Making sure that every local listing featuring your business is not only correct but matches and reinforces the other listings. If you say your business is a gas station on one, a convenience store on another and a car wash on a third, then the search engines aren’t sure what you do. LBLO checks every detail and monitors customer posts for any needed changes.
Can I Do It Myself? – Search Engine Optimization is a time consuming discipline that can be self managed. At Bourquin Group we offer services in a building block approach. You can manage as much or as little as you want. We even sell a couple of workbooks to help you do your part better. If you want to do it yourself, check out our books at Amazon.com.
Why Should We Use An SEO? - That answer is about as easy as it gets. At the Bourquin Group, we have a staff dedicated to maintaining your internet presence with SEO, Pay Per Click Ad Management, Blog Optimization, Social Media, Reputation Management and LBLO. Out systems are set up to constantly monitor the internet 24×7 to keep up with our clients complete internet presence. We focus on better business and better Internet Presence so you can focus on your business and your customers.
What Does It Cost? – A Complete Internet Presence Program from the Bourquin Group is designed to fit each business and it’s needs. A basic SEO program for a handful of highly targeted keywords can run as little as $300 a month, and properly run online Ad budgets can be as low as $500 a month to get started. As your business grows, your budget for keeping up the internet presence will grow too. Every business is different, so if you want to be number one for the keyword “coffee”, then your budget is going to be quite larger since the competition for that space is huge.
How Does A Small Business Compete? – If you own a small coffee shop in Reno Nevada, you don’t shoot for being number one in Coffee. Instead to keep your budget in the reality zone we would start with something like “cool coffee shops, reno nevada” or Reno Nevada coffee house. Even then you won’t be number one on page one, but you will have a chance at getting on page one so when someone is looking for a local shop that isn’t the big chain, they can find you. Proper focus on the target is the answer.
Why Choose The Bourquin Group? - The Bourquin Group offers nearly 20 years of internet and technology experience with small business and the skills to help you make your business the best that it can be online and off. Put our 20 plus years of business building and online marketing skills to work for you. Scott Bourquin has over 25 years of business, leadership and technology experience. We continue to build our business so your business can really fly.
Get Started Today, Call 775-589-2655